Mara S.Nov 9, 20202 min read¿Qué es exactamente el branding?La definición más literal dice que el ‘branding’ es la práctica de crear una marca, un nombre, un símbolo o un diseño que identifica y...
Mara S.Nov 5, 20202 min readMaking Changes for the New NormalThe current global crisis is redefining business as usual forcing most brands to re-invent themselves. While some companies go for minor...
Mara S.Oct 22, 20201 min readStarting your Project: The Mood BoardA must-do creative exercise when starting a new business project.